Our Values


Sol Tanguay Ph.D. - CEO

Sol Tanguay, Ph.D. Marketing from HEC Montréal, has more than 25 years of experience in marketing, IT and education.

Before founding Initiative Marketing, he acted as a marketing professor and lecturer in several universities and executive education training units.

He now trains marketing managers on e-commerce, CRM and CX management across Canada, and in several countries in the Americas and Europe.

He also developed several methodologies and management tools used by companies to improve their marketing operations.

Our Management Team


Vincent Lamarre

IT Director


Yann Daigneault

Sales & Marketing Director


Clément Varnier

Video Production Director