top of page
  • Writer's picturesoltanguay

What is CRM?

CRM stands for Customer Relationship Management. It refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle with the goal of improving customer relationships and driving sales growth.

CRM systems typically provide businesses with a centralized database of customer information and history, as well as tools to manage, track, and analyze customer interactions and data. This information can be used to gain a better understanding of customers' needs and behaviors, identify opportunities for upselling or cross-selling, and personalize marketing and customer service efforts.

3 views0 comments

Recent Posts

See All

A vertical CRM, also known as industry-specific CRM, is a customer relationship management system designed for a specific industry or market segment. Unlike general-purpose CRMs, which are meant to be

Critical success factors (CSFs) are the key elements that must be in place for a customer relationship management (CRM) project to be successful. Scientific research in the field of CRM has identified

There are many CRM solutions available in the market, and the top solutions can vary depending on factors such as company size, industry, and specific business requirements. However, some of the most

bottom of page