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Advancing Customer Experience Management Expertise, Led by Sol Tanguay, Ph.D.
Since 2012, we help organizations strengthen customer relationships through expert CEM and CRM training and consulting in strategic business areas.
Customer Experience Management
We help organizations design, measure, and activate customer experiences that drive real business performance.
Our CEM approach combines strategic frameworks, customer insight, and hands-on execution to transform every key interaction into a value-creating moment.
From persona development and journey mapping to touchpoint optimization and performance indicators, we enable teams to move beyond intention and deliver consistent, differentiated experiences across channels.
We help organizations design, measure, and activate customer experiences that drive real business performance.
Our CEM approach combines strategic frameworks, customer insight, and hands-on execution to transform every key interaction into a value-creating moment.
From persona development and journey mapping to touchpoint optimization and performance indicators, we enable teams to move beyond intention and deliver consistent, differentiated experiences across channels.
Customer Relationship Management
Our CRM training and consulting focus on aligning strategy, processes, and technology to build a single, meaningful view of the customer.
From CRM selection and implementation to data modeling, adoption, and performance tracking, we enable teams to move beyond tools and leverage CRM as a true business enabler.
The result: stronger relationships, more effective sales and marketing actions, and measurable impact across the customer lifecycle.
Our CRM training and consulting focus on aligning strategy, processes, and technology to build a single, meaningful view of the customer.
From CRM selection and implementation to data modeling, adoption, and performance tracking, we enable teams to move beyond tools and leverage CRM as a true business enabler.
The result: stronger relationships, more effective sales and marketing actions, and measurable impact across the customer lifecycle.
Data Driven Marketing
We help organizations turn data into insight, and insight into action.
Our data-driven marketing approach enables teams to measure what truly matters, optimize campaigns across channels, and continuously improve performance.
By combining analytics, customer data, and clear performance indicators, we support smarter targeting, personalization, and budget allocation.
We help organizations turn data into insight, and insight into action.
Our data-driven marketing approach enables teams to measure what truly matters, optimize campaigns across channels, and continuously improve performance.
By combining analytics, customer data, and clear performance indicators, we support smarter targeting, personalization, and budget allocation.
Book a meeting today to unlock the full potential of your CEM and CRM.
Book a meeting today to unlock the full potential of your CEM and CRM.
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