What is CRM?

CRM stands for Customer Relationship Management. It refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle with the goal of improving customer relationships and driving sales growth.

CRM systems typically provide businesses with a centralized database of customer information and history, as well as tools to manage, track, and analyze customer interactions and data. This information can be used to gain a better understanding of customers' needs and behaviors, identify opportunities for upselling or cross-selling, and personalize marketing and customer service efforts.