A vertical CRM, also known as industry-specific CRM, is a customer relationship management system designed for a specific industry or market segment. Unlike general-purpose CRMs, which are meant to be used by organizations of all types and sizes, vertical CRMs are tailored to meet the unique needs of a particular industry, such as real estate, healthcare, finance, or retail. They typically come with industry-specific features, templates, and integrations that are optimized for the needs of that particular market. By providing a more specialized solution, vertical CRMs aim to help organizations streamline their operations and better manage their relationships with customers and prospects.
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