Sol Tanguay, Ph.D., has more than 25 years of experience in marketing, IT and education.

Before founding Initiative Marketing, he acted as a marketing professor and lecturer in several universities and executive education training units. He now acts as a IS professor at McGill University

He also trains marketing managers on e-commerce, CRM and CX management across Canada, and in several countries in the Americas, Europe and Asia.

Finally, he developed several methodologies and management tools used by companies to improve their marketing and IT operations.