About Us

Our Values

Our Team


Sol Tanguay Ph.D. - CEO

Sol Tanguay, Ph.D., has more than 25 years of experience in marketing, IT and education.

Before founding Initiative Marketing, he acted as a marketing professor and lecturer in several universities and executive education training units. He now acts as a IS professor at McGill University

He also trains marketing managers on e-commerce, CRM and CX management across Canada, and in several countries in the Americas, Europe and Asia.

Finally, he developed several methodologies and management tools used by companies to improve their marketing and IT operations.

Morgan Rostaing

eLearning Director

Yann Daigneault

Sales & Marketing Director

Clément Varnier

Video Production Director