Boutique advisory since 2013

Where Customer Experience Becomes Performance

Consulting and training in customer experience, CRM, and data-driven marketing, led by Sol Tanguay, MBA, Ph.D.

Since 2013, Initiativenet Inc. has helped organizations translate customer insight, technology, and team adoption into measurable business performance.

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Services

Customer strategy, systems, and measurement in one conversation.

Initiativenet Inc. helps leadership teams connect customer ambition with the operating decisions, tools, and adoption habits that make it real.

Customer Experience Management

Design, measure, and improve customer experiences that create clear value across the relationship lifecycle.

Journey mapping
Persona development
Touchpoint optimization
CX metrics

Customer Relationship Management

Align CRM strategy, processes, data, and user adoption so the platform becomes a business enabler.

CRM strategy and selection
Implementation support
Adoption planning
Data modeling and performance tracking

Data-Driven Marketing

Turn customer data and campaign evidence into better decisions, clearer priorities, and measurable impact.

Analytics and dashboards
Campaign measurement
Customer data strategy
Personalization and budget optimization

Main platform

FieldEdge Academy turns sales enablement into disciplined opportunity creation.

FieldEdge Academy is now the main platform of Initiativenet Inc., built for B2B teams that need stronger pipeline quality, more relevant outreach, and clearer qualification habits.

Its flagship program, The Hunt, helps teams move from market signal to manager-ready opportunity brief through practical tools, role-play, and CRM-ready execution.

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Sales Hunting Program The Hunt FieldEdge Academy

Create qualified opportunities by focusing teams on the right targets, relevant outreach, real business potential, and the next commercial action.

Target Choose accounts with fit, potential, signals, and access.

Outreach Create relevant messages with a clear business reason.

Qualify Test need, urgency, value, authority, timing, and next steps.

Brief Document the opportunity for CRM, coaching, and action.

Approach

A practical path from diagnosis to adoption.

Each engagement starts with the business problem, then moves toward useful frameworks, credible measures, and team behaviors that can be sustained.

Diagnose

Clarify customer, process, data, and performance gaps before recommending technology, training, or change activity.

Design

Build practical frameworks, roadmaps, decision tools, and training assets that match the organization's operating reality.

Activate

Support adoption, measurement routines, and continuous improvement so teams can convert customer insight into performance.

Founder

Academic rigor, consulting judgment, and hands-on customer transformation experience.

Founded by Sol Tanguay, MBA, Ph.D., Initiativenet Inc. brings together academic rigor, consulting judgment, and hands-on experience in CRM, customer experience, digital transformation, and marketing analytics.

Contact

Start with the business problem.

Book a short conversation to clarify your customer experience, CRM, or data-driven marketing priorities.